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# Keith Dsouza Says:
I may start to disagree on the opening statement.
With regards to what’s perception, what’s belief, there is also a way as to what’s behaviour.
A person may do these things differently but still be someone no one knows, some people including the closest known people including family and friends may never really know the person closest for lifetime.
On these terms, a person may be someone else to people, but someone else to themselves.
I still believe that quantitaive research on human beings do not bring about a realistic approach to individuals as you never know what the person next to you is unless its you yourself.
#2 ME Strauss Says:
I agree with what you’re saying about who you really are, Keith. But what I’m saying here is that who you REALLY are doesn’t matter with respect to branding. What matters is only who customers decide you are.
I can be the most lovely, sweet, nice lady, but if customers see me as mean and difficult. Then who I really am, doesn’t matter. They’re not going to do business with me, because they think I am mean. Mean is my brand value to them whether I want it to be, whether it’s actually true, or not.
#3 Keith Dsouza Says:
Yes as I said i only disagreed with the opening statement.
A brand is what you build over a period of time, and I totally agree the 6 steps are a ladder built with an escalator to take you up.
#4 ME Strauss Says:
How can you disagree that your perception is your reality. What else could your reality be?
#5 Keith Dsouza Says:
Percpetions according to me are insights people may have which may not always hold true.
Some times we percieve more than what can actually be attained which leads to overburdening, so what i do believe in is do what you can do rather than have a hindsight.
Nevertheless It is only an opinion I hold and not a general perception.
#6 ME Strauss Says:
Even though it’s not true, your perception is still what you believe until you find out it’s not true.
#7 Keith Dsouza Says:
Yea quite true, that’s what i wanted to say perceptions are not always true
.
#8 ME Strauss Says:
I think we can totally agree on that!
We agreed all along. We just like debating.
This is where it ended between us, so its your time to start go ahead and let your thoughts be known.
Cheers
Keith
Hi there. I own several blogs on the Internet, however I still love writing here, because it's my rambling space, no fear, no restrtictions. I write anything and everything here, so keep coming back. Read more about me