We all love Open source and we all love to promote them, the biggest reason is that we love free products that are good and free, however there are certain terms we are always stuck with.

For instance if a photo has been measured up or modified we say that it has been photoshopped, when will we start saying it has been Gimped or Paintshopped?

I have heard people saying this “Oh man, I just photoshopped the image with GIMP”.

The problem is not big, but it is there, we still relate to brands where they matter, now that is what I call branding, paid or free software, relating to something with a term that is a brand is called publicity in the sheer terms.

There are many more similar examples like this where people refer to brands even where they use open source, it definitely shows the power of a brand.

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